Sunday, July 17, 2011

Thirst. is. EvErYtHiNG.

Image is nothing.
That was the tagline for Sprite when I was a kid. That just stuck to my brain like glue. I loved that commercial. So simple, yet it is so powerful in the way it taps right into our basic human instincts - and it is everything I believe in, and aspire to be in life. Well, not that I aspire to be a can of soda exactly. It is the simplicity, the unpretentiousness, I find appealing in this "stripped-to-the-core-skip-the-emotional-pornography-BS" ad.

It just illustrates everything that matters: Humans are hedonistic beings, and when all is said and done, we are going to do what makes us FEEL GOOD.
There comes a point, when we have binged one time too many on the lies from a society that is driven by sick standards and ruthless motives that we feel sick to the core with all the shallow glossy ads telling us that happiness comes from a Botox injection, Agent Provocateur lingerie and a bright yellow Gallardo. Well, not that there is anything wrong with a Gallardo per se, I mean... if it is good enough for batman, who am I to complain. Afterall, we do need something for driving our surfboards down to the shore in, don't we... Bare essential really. Ok so I'm a sucker for fast cars. Anyway.
Back to the point. I am always amazed by the amount of insecurity and pretentiousness that contaminates the bare presence of people who supposedly have "made it". And God only knows they grow like weed in the city that never sleeps. Where everyone hungers for their 5 minutes of fame. And they will inject their lips with the fat taken out of their ass in their narcissistic vanity to win the fame game.

I just hope they understand, that somehow the clothes do not make the man.
And that for every Armani suit and fake bleached smile, and Manolo stiletto there are 40,000 children starving.
So, ask yourself - what drives you in life?
No, really ask yourself: What DRIVES you in life?
Do you know it, or are you being driven by others' motives and agenda perhaps.

Don't hate the player - hate the game, and refrain (from being part). 

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